Rebirth

The ReBirth: Genesis of a Metaverse event consisted out of a sale of 14 NFT's that the company referred to as "open-edition multimedia meta-posters". The first 13 posters were sold, one-by-one over a period of 13 weeks, starting April 24th, 2021, with the 13th poster being sold July 17th, 2021. The final,14th poster, dubbed "Star Atlas" was airdropped on July 24th to the 4 owners of the full collection, bringing the event to its conclusion.

Multimedia Meta-posters
The poster NFT's consist out of three components:
 * a piece of high definition digital art, created by various artists hired by the company
 * an AR experience using Facebook's proprietary AR module
 * a custom audioscape, created by various external producers

AR
Each work of art was accompanied by 2 QR-codes, meant to be scanned using a mobile device. One would open an AR experience in Facebook, whereas the other would open the same experience in Instagram. Next, pointing the device at the artpiece on (a seperate) screen would suddenly bring the static visual art to life. Every poster came with a distinct AR experience, that was custom made (from which company again + ref?) for that poster.

Soundscapes
Besides the AR experience, each art piece came with a unique, original soundtrack created by small collective of producers. Famous names like BLOND:ISH, Bassjackers and Deadmau5 collaborated with the company to produce a few of these tracks.

Planning


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Posters
Posters have rewards associated with specific sets of them. ▲ denotes all the posters needed for each reward Tier.

Rewards
For a full overview of all rewards, see Rebirth Rewards.

Open Sea
Originally the company anticipated a sale exclusively on OpenSea, but in the end the posters were sold both on Ethereum's OpenSea as well as Solana's Serum DEX.

After the first 5 posters were sold however, the company noticed that close to 99% of their posters were sold on the Solana chain, causing them to stop offering the remainder of the posters on OpenSea.

Bridging
Since the game operates on the Solana chain, the posters purchased on OpenSea had to be transferred over to that chain instead. In order to accomplish this the team relied on the so-called Wormhole bridge that had been built by the Solana team.

Revenue
The sale of the first 3 Rebirth posters created revenue in the neighborhood of $750,000 per poster. During the 9th Townhall, Michael mentioned that they sold 4 complete sets of posters, at a modest discount, prior to the official launch to their parties with, generating close to another $2 million in revenue. Based on final sales numbers published in The Atlas Star #4, using prices of each of the posters, the estimated revenue from the poster sale reached $6.7 million.